Neste’s new environmental gaming platform launched globally in San Francisco school

Neste’s new environmental gaming platform launched globally in San Francisco school

Apr 28, 2017
Energy & resource efficiency
Smart transport & logistics

If the environment were a game, would we win?

New gaming platform, EduCycle, uses augmented reality (AR), designed and build by Neste, sets out to teach children about CO2 emissions. The game challenges children how to reduce their personal carbon footprint by simulating their energy, food and traffic choices in the game’s physical map board. Players can then see their choices come alive on the mobile app. Reducing the world's carbon dioxide emissions to the level specified in the 2015 Paris Agreement on climate change is the challenge in the game.

Neste donated the first game to Lincoln High School in San Francisco. Representatives from the San Francisco Department of the Environment were also present. Heureka science center in Vantaa, Finland, will receive the game in April 2017. Similar organizations around the world have shown interest in the platform.

"San Francisco school students are some of our greatest environmental champions because they learn about the importance of protecting nature in the classroom," said Deborah Raphael, Director of the San Francisco Department of Environment.

"Activities that help our students better understand the impacts of climate change offer meaningful opportunities for students to dig deeper and think even bigger about how they might make a difference for their generation and generations to come."

"Now that the first version of the game is ready, we're keen to hand it over to an interested third party for further development," Jeremy Baines VP Sales, Neste North America said. "The idea is to ultimately make it available to as many children and young people as possible, in a way that is both easy and affordable."

The beta launch of EduCycle is the culmination of Neste's year-long Pre-order the Future initiative. It aims to generate discussion on responsible alternatives and to develop bold and innovative solutions for sustainable products and services together with the public. Neste experts worked together with TBWA  advertising agency and the spoken word artist and passionate environmentalist Prince EA.  

"I joined this project to create something that would be beneficial to the environment and the future," says Prince EA, who acted as the project's content creator. "EduCycle is an extremely innovative step towards a better future of learning and I'm excited to see what's in store for it."

The public also played an active role in developing the game's concept, and its prototype was tested by children both in Finland and in the U.S. The environmental science behind the game is based on research data by the IPCC (Intergovernmental Panel on Climate Change), while FAKE Oy, a Finnish digital animation and visual effects studio, is behind the game's programming and look.  

Neste's renewable diesel has been used to cut greenhouse gas emissions in several California cities, including San Francisco, Oakland, Walnut Creek and San Diego, as well as the County of Sacramento, and for various public events, such as Super Bowl 50 in 2016. Additionally, renewable diesel is being used by corporations, such as UPS and Google.

Image: Neste

Source: Neste


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